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Adidas are no strangers to celebrity campaigns.
Selena Gomez had her own collection back in 2015. Karlie Kloss has been the face of Stella McCartney’s line for ages. Gareth Bale was the poster boy for Adidas Football.
But the brand has stepped up its influencer game of its latest ad.
Because they’ve got every famous person ever to launch their new ‘Calling All Creators’ campaign.
Adidas prides itself on being driven by creatives – artists, designers, musicians, and so they’ve put together an all-star cast which includes a load of them and some of the world’s best sportspeople.
Just look at the mad line-up:
James Harden, Lionel Messi, Paul Pogba, Von Miller, Pharrell Williams, Kris Bryant, Carlos Correa, Candace Parker, DeAndre Hopkins, Pusha T, Damian Lillard, Karlie Kloss, David Beckham, Garbiñe Muguruza, Alexander Wang, Aaron Rodgers, PK Subban, Paige Tapp, Chiney Ogwumike, Brandon Ingram, Jeremy Lin, Kristaps Porzingis, Derrick Rose, Tracy McGrady, and Lindsey Horan.
‘Creativity is everything in today’s game. It’s about making a statement. I think what we’re trying to do is leave a mark so the game will never be the same,’ they say.
‘We’re all creators, related by a mindset. That’s our job – to continue to try to enlighten while we inspire.
‘It’s not about borders, gender or race.’
Talk about bringing out the big guns.
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METRO
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