‘Jumanji: Welcome To The Jungle’ Swinging In With $7M+ Wednesday; ‘Greatest Showman’ Receives ‘A’ CinemaScore

Wed., 10:43PM Update: Sony’s Jumanji: Welcome to the Jungleis coming in around $7.4M today and the industry continues to remain bullish that the Jake Kasdan film will get into the high $50Ms, with a shot at $60M by the end of Christmas Day. After dinner, that’s when everyone is expected to head to the cinema. Sneaks for Jumanji for Amazon Prime members grossed $2M on December 8, and that cash will be rolled into its total cume. CinemaScore audiences gave the Jumanji reboot an A- tonight.

What’s been slowing down numbers this week is that there aren’t as many kids out of school as a year ago, read 17% K-12 were off on Wednesday versus 38% last year. That’s when Universal/Illumination’s Sing opened to $11M on Wednesday, leading to a five-day cume of $55.9M and six-day cume of $75.5M. Christmas Eve on Sunday doesn’t help any of the film’s 3-day figures. Where the studios are going to benefit is in the New Year. On Jan. 2 there will be 69% K-12 out with another 50% on Jan. 3, 40% on Jan. 4 and 40% on Jan. 5. That’s more than double the amount of elementary and high schools out on a daily basis at the beginning of 2017.

20th Century Fox’s The Greatest Showman is between $2.7M-$3M today, which will still get it to the low-$20M range by the end of Christmas. Again, it’s a marathon, not a sprint for these movies as distribution executives assesses their fortunes by MLK weekend. While critics have been cruel at 48% Rotten, the original musical starring Hugh Jackman, Michelle Williams, Zac Efron and Zendaya proved to be a real crowd pleaser with the CinemaScore audience who gave it a solid A.

Disney/Lucasfilm’s Star Wars: The Last Jedi is eyeing between $16.8M-$17M today, which puts its Friday-Wednesday run at at $278.8M. Industry estimates believe that over the Wednesday through Christmas run that The Last Jedi will mint $110M which will take its running domestic total to $371.8M.

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