news– The floppy-brimmed hat once reserved for fishermen is proving summer’s must-have fashion item with a massive surge in sales of bucket hats.
They span chain store prices to high-fashion – $39.95 for Stussy’s version on The Iconic and $595 for Prada’s nylon logo hat – with demand for the terry-towelling varieties up since May globally, according to trend forecaster Lyst.
From street labels to luxury designers, the bucket is now being worn by style stars including Kylie Jenner, Hailey Bieber, and Australians Shanina Shaik, Bambi Northwood-Blyth, and Pip Edwards.
Searches for bucket hats have been up nearly 30 per cent month-on-month since September in Australia, Lyst revealed in data released to News Corp exclusively.
Internationally, demand for bucket hats was up 13 per cent month-on-month in 2020, with Prada (as seen on Jenner and Edwards), Gucci, Ganni, Stussy and Jacquemus among the most searched-for brands.
Demand for bucket hats has “more than doubled” this year compared to 2019 on leading Australian e-store The Iconic.
