Animoca Brands Corporation Ltds (ASX:AB1) investment Dapper Labs has partnered with mixed martial arts organisation UFC to offer a new form of digital collectibles to UFC's global fanbase.
Under the terms of the agreement, UFC and Dapper Labs will develop a new digital experience allowing fans to purchase, trade and own UFC-branded digital collectibles on Dapper Labs platform, Flow.
The platform is built specifically to support consumer-facing blockchain experiences.
First global brand featured on Flow [hhmc]
Dapper Labs chief executive officer Roham Gharegozlou said: “Flow makes it easy for any developer to build blockchain apps, games, and digital assets to power them.
“Working with UFC®, we are showing whats possible when you give an engaged fanbase a real ownership stake in the sport they love and the communities theyre a part of.”
UFC is one of the first global brands in professional sports to be featured on Dapper Labs Flow.
"New form of digitial collectibles"[hhmc]
Developed by Dapper Labs as a solution to the problem of blockchain scalability for consumer applications like games and digital collectibles, Flow will help enable and empower tech savvy UFC fans to purchase, traRead More – Source
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