Yeezy devotees, rejoice.
The new kicks from fashion designer and baffling Trump supporter Kanye West are here and easier to snag than ever before.
The Adidas Yeezy Boost 350 V2 Triple White launches today, and unlike previous releases, there are supposed to be upwards of one million pairs available for sneakerheads to purchase.
In the past, the trainers have sold out almost instantly, meaning that if you werent incredibly quick off the mark, you werent going to get a pair.
Fans had no choice but to turn to resellers, who jacked the prices up to dizzying heights. You can currently buy Yeezys on the auction marketplace eBay for upwards of £8,000.
Once Kanye West partnered with Adidas in 2013, he promised that everyone who wanted a pair of Yeezys would be able to buy them, and it looks like West is finally making good on this assurance.
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The Adidas Yeezy Boost 350 V2, dubbed the second most Instagrammed trainer ever and originally released in 2017, has been launched in Triple White and is now available on the Adidas website.
The hype around this release has been bigger than ever, with full back and front page advertisements in a number of newspapers, including the New York Post, the San Francisco Chronicle, the Los Angeles Times and Metro.
The adverts show stills from the campaign and the phrase we love in multiple languages, perhaps relating to the wider availability of the sneaker.
West says that he wants as many people as possible to have the shoes.
Adidas is so sure that they are finally going to meet demand for this cult item of footwear, that they even allowed some customers to buy pairs a day in advance.
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These fortunate early birds had to sit in a virtual waiting room for a few minutes to check whether the right size was available, and then they were able to make their purchase.
The Yeezy Boost 350 V2 is currently retailing at £179.95, which is incredibly reasonable when you look at some of the resale prices online.
West claims that the company is on track to hit a billion dollars this year and will be hiring another 160 people.
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Get your Yeezys here.
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