Grab a beer, help a farmer: Beers for the Bush
BEERS FOR THE BUSH: Darrell Anderson and Angie Barnes support Beers for the Bush campaign. Photo: ZAARKACHA MARLAN
SUPPORT: Manager of the Nyngan RSL Sharon Martin. Photo: ZAARKACHA MARLAN
Nyngans pubs and clubs are getting involved in drought relief, encouraging patrons to raise a glass and grab a beer to help drought-affected farmers.
As part of the Beers for the Bush campaign, $1 from each carton of Iron Jack sold in Australia will be donated to Rural Aid, and 50 cents from each schooner of Iron Jack sold at the Nyngan RSL and Bowling Club will be donated to Rural Aid.
Lion Beer and Iron Jack are kicking off the campaign by donating $100,000 to Rural Aids Buy a Bale initiative, with the hope the campaign will raise at least $1 million by October 8.
Beers For The Bush will live large in pubs and clubs, as it aims to bring drought-affected communities together, to share a beer at their local, and raise funds while helping those venues that also support their communities.
The latest Department of Primary Industries figures show that the entire state is now affected by drought, with no indication of recovery.
A staggering 93.9 per cent of the Central West either in drought or intense drought, according to the Combined Drought Indicator, which takes in rainfall, soil water, plant growth and long-term climate data.
Manager of the Nyngan RSL Sharon Martin said its a fantastic campaign, and is proud to be raising their schooner glasses to help drought affected farmers, some of which are customers.
“Its such a good initiative from Lion Beer, and were so incredibly happy to be on board supporting the campaign,” Ms Martin said.
Lion Beers Managing Director James Brindley said pubs and clubs have always been at the centre of rural and regional Australia.
“We are pleased to support Buy a Bale, as well as various local projects led by Rural Aid, which will ensure the money from Iron Jack sales goes where its needed most,” Mr Brindley said.
“The Beers For The Bush campaign is about more than just raising funds. Local pubs and clubs are places where communities unite for a chat, a laugh, or to offer a quiet word of support when the chips are down.
“While a couple of beers with mates at your local isnt going to break the drought, we want to let the hardest-hit communities know that they are not alone right now.
“The feedback from our regional sales teams has been overwhelming in recent weeks, and we know our customers, our consumers, and their families are really hurting as a result of the drought.
“We are committed to doing our bit to lessen the load, and give the bush a reason to smile in what is a very trying time,” he said.