BBMAs performance and Fake Love push BTS to No. 1 in brand reputation ranking

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BBMAs performance and Fake Love push BTS to No. 1 in brand reputation ranking
BTSs profile is on the rise (Picture: Reuters)

K-pop boy band BTS performance at the Billboard Music Awards (BBMAs) and their new album Love Yourself: Tear helped in pushing the group to the top spot in the brand reputation ranking for Korean singers in May.

The Korea Corporate Research Institute announced the latest results which showed that BTS are No. 1 based on analysis of 89.23 million pieces of big data from 20 April to 21 May using media coverage, communication, participation and community indices.

BTS got a total brand reputation score of 9.83 million, an increase of 22.61 million from their April score of 8.02 million. This resulted in BTS rising from second to first place in the May ranking.

More: K-Pop

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According to the institute, the link analysis showed BTS high ranking related terms were Billboard, Fake Love and YouTube and with a high of 91.43% in positive reactions.

BTS performed Fake Love, the carrier single in their latest album, at the BBMAs on 21 May. The music video of Fake Love has also been setting records on YouTube.

A YouTube spokesperson earlier told Metro that the Fake Love music video is the third most watched music video in the first 24 hours of all time with 35.9 million views, and had the biggest 24-hour debut in 2018 so far.

Rookie boy band Wanna One slid from first to second place with a score of 9.35 million, down by 22.42% from their April score of 12.05 million.

Boy band iKON grabbed third place with 6.35 million followed by TWICE with 5.35 million and EXO with 4.25 million.

The sixth to 20th places went to:

6. Red Velvet – 3.19 million

7. GFriend – 3.07 million

8. Winner – 2.98 million

9. Seventeen – 2.89 million

10. Bolbbalgan4 – 2.79 million

11. (G)I-DLE – 2.62 million

12. Mamamoo – 2.35 million

13. Black Pink – 2.32 million

14. Infinite – 2.02 million

15. Big Bang – 1.91 million

16. Hwang Chi Yeol – 1.83 million

17. Park Hyo Shin – 1.8 million

18. Momoland – 1.78 million

19. BTOB – 1.57 million

20. Oh My Girl – 1.58 million

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