Success isn’t about never making mistakes – it’s about how you recover from them.
Take note from ASOS, who, yes, messed up, but recovered in a brilliant way.
ASOS managed to print 17,000 packaging bags with a rather prominent typo on them.
Their slogan, ‘discover fashion online’, had the word ‘onilne’ instead of ‘online’.
Not exactly what you want when you’re positioning yourself as a massive digital fashion brand that knows all about tech-y stuff. Being unable to handle a keyboard does make people doubt your abilities.
Now, ASOS could have pretended this hadn’t happened. Most people probably wouldn’t have noticed anyway, right? And any snarky tweets about the brand’s spelling could have been ignored.
ASOS could have issued an apology and moved on.
But instead they decided to use their mistake to their advantage.
‘Ok, so we *may* have printed 17,000 bags with a typo,’ ASOS tweeted. ‘We’re calling it a limited edition.’
One person’s typo-covered bag is another’s special, limited edition, collector’s item. This is a genius move (so genius it makes us wonder if the whole thing was a well-constructed PR move, but we’re choosing to be positive and believe the typo genuinely happened).
This means that anyone who’s placed an ASOS order recently could be one of the lucky few to get their paws on a typo bag. If you spot ‘onilne’ on yours, rejoice – you can probably sell that sucker on ebay.
AdvertisementAdvertisement
More: Fashion
We haven’t spotted anyone showing off their typo bag yet, so do keep your eyes peeled for your housemate’s ASOS orders. You could get a piece of iconic fashion history.
Who needs the Balenciaga Ikea-style tote when you’ve got an ASOS typo bag?
MORE: ASOS has created a bra which looks like misery and torment
MORE: Ikea launches its first ever range of yoga equipment
MORE: 10 ways anxiety made me a perfect employee
AdvertisementAdvertisement
