- A consumer survey revealed the percentage of cable TV watchers are the same as Netflix
- The October survey was taken by nearly 2,000 Americans aged 18 to 59 in NYC
- Both services showed 73 percent of subscribers this year, which was in increase for the streaming services from years prior
- The participants also had a minimum annual household income of $40,000
By Jessa Schroeder For Dailymail.com
Published: 23:26 EST, 19 December 2017 | Updated: 23:26 EST, 19 December 2017
The popularity of TV and movie streaming services continue to rise, a new consumer survey says.
In an October study with nearly 2,000 American participants aged 18 to 59, the percentage of consumers who utilized cable TV and Netflix this year were even.
The report reveals that 73 percent of respondents were subscribed to Pay TV this year, which is 'down from 76% last year and 79% the year before,' according to the survey conducted by PricewaterhouseCoopers.
In an October study with nearly 2,000 American participants aged 18 to 59, the percentage of consumers who utilized cable TV and Netflix this year were even
Among all ages, consumers between 25-34 access TV content via the internet the most
Likewise, the same percentage said they subscribed to Netflix this year.
Another shocking part of the survey finds that a whopping 82 percent of sports watchers admit they would 'end or trim their Pay TV subscription if they no longer needed it to access live sports.'
Additionally, 75 percent reveal 'they can’t handle using more than four services in addition to Pay TV.'
Among all ages, consumers between 25-34 access TV content via the internet the most.
A shocking part of the survey finds that a whopping 82 percent of sports watchers admit they would 'end or trim their Pay TV subscription if they no longer needed it to access live sports'
The popularity of TV and movie streaming services continue to rise, the new consumer survey says
The percentages for the remainder of age groups who use the internet for TV purposes each increased in the past two years.
However, people between the age of 50-59 showed the biggest increase in watching, as 63 percent revealed they use the internet for TV, compared to 48 percent from last year.
The consumers surveyed were in New York City and had a minimum annual household income of $40,000.
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