Five months into his role as chief creative officer, Riccardo Tisci has launched a new Burberry monogram.
Its the first time in 20 years that the British brand has rebranded, with the last one having been designed by Fabien Baron back in 1999.
This time, the TB monogram comes courtesy of legendary designer Peter Saville.
The logo replaces the previous all-caps serif style, paying homage to the houses founder Thomas Burberry in a series of coral Ts, Bs and the ubiquitous honey beige background.
Riccardo Tisci shared the news on his Instagram stories – which is perhaps a sign of his plan to move the house firmly into the digital age.
As for Peter, this is his third major fashion rebranding project in recent times.
In 2016, he was asked to work on Calvin Kleins new logo, and hes been designing a series of t-shirts for Paco Rabanne – having previously created album covers for bands like New Order and Joy Divison.
The question is, does this mark the end of the Burberry check?